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The Controversy Surrounding Z Black

Updated: Oct 20, 2023

In the intricate realm of trademarks, the battlefield extends far beyond the confines of courtrooms; it resides deep within the hearts and minds of consumers. Gavyaveda, a name that symbolizes purity and authenticity, now finds itself entangled in a turbulent trademark dispute. This situation gives rise to profound questions regarding ethics, authenticity, and the trust that consumers place in brands.

The Saga of Gavyaveda

Gavyaveda, a name that embodies a profound reverence for nature, has faithfully served consumers since 2017. It has garnered renown for its unwavering commitment to quality and spirituality, encapsulating the sanctity of cow-based products, including incense sticks and more. However, an impending storm threatens its very essence, casting shadows of confusion and misrepresentation.

The Controversy Surrounding Zed Black

Amidst the tranquil fragrances of incense sticks, a cloud of controversy looms, with the name "Zed Black" finding itself at the epicenter. Doubts have arisen concerning the authenticity of their documents and statements, potentially casting a veil of uncertainty over the trademark portal. These allegations could have significant repercussions, both within the courtroom and in the court of public opinion.

A Reputation at Stake

For brands like Gavyaveda, their reputation transcends being a mere business asset; it embodies the trust and spirituality they bring to consumers. Any false statements or perplexing representations within the trademark portal can have far-reaching consequences, impacting not only the brand but also the faith of its loyal customers.

Gavyaveda vs. Gauved: The Unveiling

In the face of these challenges, Gavyaveda stands resolute in its pursuit of justice. The opposition, often represented as "Gau Sewak," must address questions concerning the genuineness of their actions. This battle is not merely a trademark dispute; it's a journey toward transparency, ethics, and the trust of consumers.

Mysore Deep Perfumery House (MDPH): A Witness to the Drama

The esteemed Mysore Deep Perfumery House (MDPH), a leading FMCG company in India, observes as this dramatic conflict unfolds. They are the proprietors of renowned household brands like Zed Black, Manthan, Coach , Orva, and more. Amid this dispute, MDPH's own reputation is also on the line.

The Gauved Sambrani Cup

Zed Black's Gauved Sambrani Cup, crafted with cow dung, herbs, and eco-friendly ingredients, is now under intense scrutiny. Is this product an accurate representation of the spirit of cow service, or is it a distorted reflection?

As the legal battle rages on and the pursuit of integrity persists, one thing remains clear: Gavyaveda is unwavering in its commitment to safeguard its name, uphold its spiritual values, and protect the trust it has earned among its loyal customers .

Ultimately, this conflict transcends the realm of a mere trademark dispute; it signifies a quest for justice, ethics, and transparency. It is a mission to preserve the sanctity of the name Gavyaveda and the trust held by those who hold it dear. Additionally, Gavyaveda has garnered significant support from cow enthusiasts, true Indians, and "Gau Sewaks" in its battle for trademark integrity.

Title: "Trademark Disputes and Their Impact on Cow Service and Business Ethics"

In recent times, trademark disputes have raised concerns within the community of cow caretakers and the wider business landscape. The clash between "Gavyaveda" and "Gauved" has ignited a debate surrounding business ethics, rights, and the sanctity of cow service.

The First-Mover Advantage

"Gavyaveda" stands as a pioneer, having first applied for trademark registration in 2017, subsequently obtaining the registration certificate. This early adoption of the trademark has contributed to its distinct identity, setting it apart from the rest. The first-mover advantage not only establishes exclusivity but also carries the responsibility of preserving the mark's integrity.

Preventing Customer Confusion

One of the primary purposes of trademark registration is to prevent customer confusion. The similarity between "Gavyaveda" and "Gauved" extends beyond mere words, making it easy for customers to be misled. Such confusion can lead to unintentional choices, possibly compromising product quality.

The Impact on Business Ethics

This dispute raises questions not just about trademark law but also about business ethics. Misusing religious and emotional sentiments to profit is a sensitive issue. Incense sticks, often used as offerings before deities, hold deep significance in many cultures. Exploiting these sentiments for financial gain can be viewed as ethically questionable.

Human Rights and Business Progress

The dispute is not only about trademark infringement but also concerns human rights and business progress. Many individuals and small-scale businesses are engaged in cow service, contributing to the welfare of society. Targeting them through allegations and legal actions can have detrimental effects on livelihoods and social well-being.

Striking a Balance

In this context, it's crucial to strike a balance between business interests, trademark protection, and the ethical considerations associated with cow service. The government's efforts to promote small and organic industries must not inadvertently harm those working in these sectors.


The trademark dispute between "Gavyaveda" and "Gauved" highlights the complexities of trademark law, business ethics, and human rights. It emphasizes the need for a fair and just resolution that respects the values and livelihoods of those involved in cow service and other related industries. Ultimately, the outcome should protect the integrity of trademarks while safeguarding the rights of individuals and small businesses.

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